Eric Prydz - "Call On Me" video
(probably don't want to click on this at work)
Two weeks at #1 in the U.K., with perhaps even more to come. I really don't have much to say about the song itself. A satisfying, full thumping house beat with a rerecorded Steve Winwood vocal sample from the song "Valerie". That's about it. No really. That's it. Over and over and over again. There's been a heated debate on whether this was swiped from DJ Falcon and Thomas Bangalter, but I won't get into any of those details here. Regardless of it's origin, this is a great track, perhaps the best of the dance/radio crossovers from this year (wait no, "Lola's Theme" is probably better). Anyway, what I really wanted to talk about was the video, specifically, how unbelievably brilliant it is. Seriously, this thing is hilarious! Talk about results oriented marketing, this just screams "we want "Call On Me" to make #1 and THIS is how we're going to do it". I don't think I've ever seen anything so blatantly lewd in mainstream entertainment. It's kind of like when comedies try to exploit or make fun of the selling of sex by having busty, scantily clad women do ridiculous things, except this is actually funny. List of laugh out loud moments:
1. The "let's get this thing started" look on the guy's face during the stretching/warmup routine.
2. Actually pretty much any of the guy's facial expressions. The "powering-up" look during the "same boy I used to be" vocal line, the mouth agape "I'm feelin' this" look when the beat comes back in.
3. Synchronized standing rhythmic pelvic thrusts.
4. Anyone lip-synching the vocals.
5. Knowing lustful glances between the dude and the instructor.
6. Various panning close up shots of people's crotches.
7. Synchronized horizontal rhythmic pelvic thrusts.
8. Random girl writhing around on the floor with a towel.
I mean, this thing is just one big WTF. Can't hide the fact that it puts me in giggle fits every time I see it though.
